Making purchases over the Internet has never been simpler, thanks to technological advancement. As a result, many more people shop online, which boosts the eCommerce industry.
Additionally, by providing a variety of website builders, it expands chances for people looking to launch a new business. For a number of reasons, Magento is a great option for small businesses. You can create your web store quickly if you have web programming knowledge.
Here’re some reasons why Magento has become so popular with small businesses.
Install and download for free
The Magento Open Source (Magento Community) and Adobe Commerce (Enterprise Edition) are two well-known versions.
The Magento Open Source is more famous to business owners than Adobe Commerce. On this platform, anyone may create an online store because it’s free to download and install. Developers can easily implement the project; they just need to go to the official website and download a copy.
Utilizing Magento Open Source will be a good decision if you are new to the digital world and concerned about the license charge.
Large Magento community
Being an open-source platform, Magento has a sizable user and development community. This community has more than 360,000 forum participants (as of 2022). Thus, encountering a problem won’t be a big concern.
If developers are unable to solve the problem on their own, they might ask for assistance from other forum members. For various issues, the specialists will offer detailed recommendations.
Additionally, business owners, particularly those who lack technical expertise, can benefit from various discussions. The key to successfully using any feature in Magento for merchants is to arm themselves with the necessary information.
Community members often receive updates on the newest industry trends and technological development. As a result, you will always be reassured about staying caught up to your competitors.
When choosing Magento, store owners can access a vast selection of themes, extensions, and services.
To select a theme for your Magento website, you have two alternatives.
The first is to look for them in internet marketplaces like ThemeForest or Magento Marketplace. As themes often cost between $50 and $150, they’re affordable for small businesses. Even though these themes are pre-made, you may still change the text, colors, or layouts.
The alternative is to start from scratch and create a theme. This solution is substantially more expensive. But you will own a unique design that can set your company apart from the competition. So why not choose this option if you can adequately plan your budget?
Magento features a marketplace full of extensions and themes. It is likely that your eCommerce site has the bulk of the features you want. These pre-built modules are also available from providers at a reasonable price, starting at $49. When your company expands, you can then develop unique features by writing custom functions.
Some Magento companies offer services for developing eCommerce websites. Their knowledgeable, highly-qualified, and skilled Magento developers will consult and help you build your dream sites.
As you can see, choosing pre-made themes and extensions for startups is not a mistake. The development process will move along more quickly because it’ll save a lot of time and money.
Reasonable development fee
The cost of a website builder is one aspect that significantly impacts your decision. Regardless of your organization’s size, Magento can match your budget thanks to its vast resources.
The development cost may vary depending on the quantity and complexity of features or the Magento version. However, the typical cost to build a website is around $2,000.
Unlike Magento, other eCommerce platforms such as Shopify, BigCommerce, or WooCommerce, don’t accept monthly payments. They appear to be more economical options at first glance. But in the long run, Magento is a genuinely cost-effective choice.
One of the main concerns for business owners is always their search engine rating. Every retailer attempts to raise the store rating so that more consumers can see their brands.
Other factors with a big impact on website ranking include user experience, load time, performance, etc. Merchants can certainly enhance their online storefronts with Magento to give customers the greatest possible buying experience.
Magento offers a variety of SEO-friendly features:
- Magento has a customizable URL structure that enables companies to make clear, descriptive URLs for consumers and search engines to grasp what’s behind the link easily.
- Metadata: Each web page can have fields for adding metadata, such as page titles and descriptions, giving businesses control over what information shows in search engine results.
- Content optimization: Magento offers content optimization tools, such as adding custom meta descriptions and alt tags to photos, to ensure the website is optimized for pertinent words and phrases.
As you may already be aware, Magento can incorporate a number of other services on your website, including shipping, payment gateways, and database programs.
PayPal, Amazon Pay, DHL, UPS, and other familiar delivery companies are only a few of the software’s default payment processors. Other gateways, like Stripe, Samsung Pay, or Apple Pay, can still work even though Magento doesn’t support them. They are accessible as extensions in internet stores.
Google technologies are also available to assist you in assessing your website performance, including Google Base, Google Checkouts, and Google Analytics.
No matter how big or small your organization is, segmenting your customer base is crucial. You can divide your customers into different groups based on demographics, buying behavior, and purchase history.
With the help of this eCommerce platform, customer segmentation is no longer difficult. The feature will assist businesses in creating suitable plans and marketing strategies.
Store owners can provide pertinent products and information to various client segments; thus building personalization and increasing shopping experiences.
Scalability is essential in the context of eCommerce since businesses regularly experience growth and changes over time, such as increased traffic, more clients, and a wider range of products.
Thus, Magento is made to assist companies of all sizes, from startups to conglomerates as it can scale to accommodate a company’s expanding needs.
Magento offers scalability in a variety of methods, including:
- Architecture: Magento was created with a growth-supportive architecture in mind, enabling companies to add new features and functionality.
- Performance optimization: To guarantee that the website remains quick and responsive even as the number of visitors rises, Magento offers a number of performance optimization capabilities, including caching and indexing.
- Third-party integrations: Scalability for a website is the ability to handle increased growth and demand. It’s particularly important for eCommerce businesses, as they often experience changes such as increased traffic, customers, and product offerings.
Security is one of the most important things customers consider when shopping online, and Magento can help.
High security refers to a platform’s capacity to offer reliable defense against numerous security risks, including fraud, data theft, and hacking.
Magento offers robust security in a variety of ways, including:
- Regular security upgrades: To address new and emerging security risks, Magento regularly releases security updates, ensuring the platform is always secured against the most recent dangers.
- PCI compliance: Magento complies with Payment Card Industry (PCI) regulations for processing and storing credit card data, making it a PCI-compliant solution.
- Credit card details: To prevent unwanted access and data theft, Magento offers solutions for encrypting sensitive data, such as credit card details.
Magento offers businesses a thorough picture of their sales and consumer data by supporting a variety of sales channels, including online, in-store, and mobile. Magento offers support for several channels in the following ways:
Mobile responsiveness: Magento offers many mobile-responsive themes and templates, helping businesses offer a wonderful experience for clients accessing their sites from a mobile device.
Integration with in-store point of sale (POS) systems: By integrating with in-store POS systems, Magento enables businesses to manage both their online and offline sales from a single location.
As an open-source platform, Magento provides a cost-effective solution for businesses that want to establish an online presence. Its scalability allows startups to grow and expand their operations without worrying about outgrowing their eCommerce platform.
Overall, Magento website development provides startups with a solid foundation for their eCommerce operations, enabling them to compete in the online marketplace and achieve their business goals.