The bottom line of managing banners effectively in an online store is increasing customers’ awareness of the brand and then lead to growth in click through rate as well as boost sales up. To do that, when a customer visits a website, what they see in the website must to be attractive and somehow interesting, affect directly to the desire of saving money and time of customers.
So, website owners always want to utilize the banner even the smallest one in their websites. In Magento 2, Banner Slider is a perfect, free and responsive extension which is suitable for that purpose.
Banner Slider gives online store owner many benefits
Based on its function, website owner can earn much from a free Magento extension like Banner Slider. It is a wonderful Magento extension for banner management especially if you are running a banner ads campaign. Besides some functions such as showing many banners as a slider in single spot and create note-banner as well as popup banner, Banner Slider lets users be able to track the performance of each banner. Let’s see how Banner Slider can manage your banner ads campaign effectively
Choosing and scheduling what to be shown
A great advantage of Banner Slider is that you can target and group ads in sliders to show to customers. Assume that you are running a discount campaign for a clothes store, what you should do is categorize all kinds of discount and put them in the slider. Each slider should conclude 5-7 banners which show the discount from big to small amount (Example: Slider for pants discount, slider for suit discount…). Customers usually got only one reason for visiting your site (For example: buying a dress), hence, group your ads for customer to see leads to increase in impression and click rate.
Seasonal effect is a crucial thing that every seller focuses on and want to take advantage of. So, showing banners ads also need to be in a right period of time for highest performance. With Banner Slider, users can run a campaign, show banners for a specific time interval. That is great for managers when they can plan and set all the things up at beginning of month, then all of the banners would be pulled from the rotation automatically.
Utilize every space in website
With Banner Slider, there are 36 different positions that can be used to put banners or sliders in your page. Remember that, every space in your site can create value even at a very low probability. For highest chance of getting high performance banner, you can put it at the middle top of homepage to catch customers’ eyes. Even some small banner like 120×120 banner at the right or left margin, use them to put some notes or consider an affiliate marketing program.
Manage performance of banners by detailed reports
Because of limited resources you have, you cannot spend time and money for all types of banners or ads. If there is any banner does not work well or does not bring you any value at all, you should remove it. Banner Slider provides a kind of detailed report which help online store owner manage performance of banners. You can see the impressions as well as clicks from customers, hence the click through rate can be calculated. Many store owners made a mistake of putting lots of ads, discount in their website as many as possible without noticing performance of them.
Remember that you do not have time to hang around with all things, you need to focus on something bring you most value! For instance, a banner can end up with high impressions (about 10,000) but there is no click, so the click through rate is still unacceptable! So, what you should do is setting up a standard then evaluate every banner at the end of each period to determine the top performers to be displayed at the next period.
One of a tough task of website owner is how to manage what are shown in the site in a way that bring back highest value. Banner Slider was built to help, and specially you have to pay no money, it is totally free. Do not hesitate to get it now and achieve all benefits above for your site!
