Shopper behavior and retail strategy are both significantly changing in the retail industry due to the advent of online channels and ongoing digitalization.

Since the customers are more knowledgeable and tech-savvy, they become more demanding in how they experience shopping.

Thus, retailers must make a run at the strategy innovation to stay ahead in the retail game.

After the twilight of single-channel, we observed a shift into multi-channel at the “bloom” of the Internet of Thing.

Now, the retail industry has turned into the next stage with the latest development so-called Omni-channel.


From its first introduction to the marketing world in 2010, Omni-channel retail has been considered as a promising solution for all the challenges and drawbacks of multiple channels sale.

So, to help you guys quickly get the idea of what Omnichannel really is and how it operates, Magestore offers you an infographic of Omnichannel overview before you go deeper on the 64-page Omnichannel guide.

Let’s take a look:


Kate N. is now working as a Retail Solution Specialist at Magestore. She has 3+ years of experience in brand management, marketing, and customer's insights. Kate loves to travel to experience new cultures and discover what is happening with retail all around the world.

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