Loyalty Program might be the oldest marketing trick in the book; however, it remains one of the most effective ways to get consumers to stay with a company. It creates a deeper connection between customers and business, which in turn leads to increased spending during each visit. The philosophy is unimaginatively simple: retain customers by incentivizing them for buying, and so build customer trust.

But do you know its evolution?

Loyalty Programs History

The history of Loyalty Programs can be traced back to the late 18th century, when American retailers gave customers copper coins to redeem later. This was, however, very costly, inconvenient, and not flexible. For over 3 centuries, loyalty programs have evolved in numerous forms to fit the season and time.

Source: Loyalty Programs History – Infographic by Magestore

How to identify which type of Loyalty Program fits your business

The Ultimate Guide to Start a Loyalty Program for Online-to-offline retailerswill help analyze your situation and build an effective Loyalty Program from scratch.

Especially, if you are running an O2O business and want to focus on seamless customer experience, please keep reading our next article Traditional loyalty programs can’t handle the digital age – The rise of Omnichannel Loyalty Programs.


Amber Nguyen is a Magento Specialist and investigative writer. She had 2 years working as a Customer Success Representative of Magestore before becoming Leader of the Department. Her intense knowledge of Magento and experience in working with a wide range of customers brings diverse aspects to her articles.

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