2016 is coming in every your windows.
And do you know? Several of these recommendations aren’t siloed in sales or marketing but apply to overall business strategy. Business size doesn’t matter, but geography does: All business strategy should be oriented to the global digital community. And two major issues dogging digital business, privacy and security, will be considered more carefully. Here are top 9 priorities for client-obsessed online business 2016
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1.. Make personalization.
Personalization means delivering a informed,productive, unique, one-to-one experience to each of your clients. It requires sophisticated real-time data integration,collection, and delivery capabilities.
If you want to tracks your route and can tell you, in real time, the fastest, least-congested way to reach your destination based on traffic patterns and problems reported by subscribers, such as accidents and police activity. It’s a personalization feedback loop, whereby information that you provide contributes to the overall intelligence of the service, which at the same time delivers meaningful data back to you.
2.. Exploit market influencers and user-generated content.
It’s been the case that certain people drive markets. Put another way: Not all facebook users are created equal. It’s studied that 90% of clients say that their buying decisions are influenced by online reviews.
That’s why market “influencers” are a good way to communicate with clients. Such influencers can aid clients in their decision-making, but also help ameliorate problems.
A related strategy has to do with user-generated content. Yeah, Unprofessional content is a staple of the internet , and such home-spun appeal attached to your brand is a potential viral blessing from heaven. You should make sure respect for privacy is part of the bargain.
3.Serve clients better
Cloud computing addresses the demands of modern digital business: agility, flexibility, and scalability. By using cloud services, your online business might be more competitive, innovate faster, and bring client-oriented products and services to market quicker than they would otherwise. Business are starting to realize that cloud providers can put in place more comprehensive security measures than they themselves can manage or afford.
In addition, to have a good customer service, i recommend you install Gift card for your online store
Want to boost 40% profits for your online business ? Here are 8 best-kept secrets of gift card
Because of its flexibility, gift card gives the great last-minute and most convenient gift solution to your customers. In addition, Gift card has helped conversion rates. Even when they’re not aware of particular tastes, more and more people are able to easily find something to buy online.
Yeah, I strongly believe that you’re no doubt getting your online store ready for the up-coming holidays with the great option – gift card .
There are numerous and potential opportunities annually for you to boost sales with Gift Card like Valentine’s Day, Easter,Thanksgiving, Birthday, Mother’s Day Christmas and ect.
Because your customers certainly want to buy gift card and you may offer them easily
4.Mobility.
A quick statistic: Almost half of people in nowadays world who own a smartphone say they couldn’t live without it
People live their lives on mobile devices. You need to place mobility at the forefront of their strategic thinking and online business development, particularly when it comes to interacting with clients.
You should build your online business with mobile version now
5.Look for ways to tap the expanding Internet of Things.
The Internet of Thing is real. Currently, more than 5 million “connected” devices represent the Internet of Thing, expanding to more than 20 billion devices by 2020
Such connected devices are being implanted literally where your clients live: car, cloths, shopping mall,home, coffee shop,farm, field, and so on.
Thing represents a huge chance for your online business to interact with clients in more direct, new, more affecting ways. It also represents a sizable data management and integration challenge—a recurring theme for client-obsessed online business.
6.Empower your digital workforce.
In this era of tablets, smartphones, and laptops, aren’t all companies digital? Yeah! Sticking a toe in the water isn’t the same as diving into the deep end.
It’s only through the widespread and deeply entrenched use of today’s digital tools, mobile, social , that online business will break down corporate silos, and tap collective insights, enable effective collaboration
Yea, In terms of client obsession, pick your metaphor: practice what you preach, …. If the target market is digital clients, then only the organizations with a digital-first mentality and an empowered digital workforce will interact most effectively with that constituency.
7.Track the tsunami of images washing over social media.
You might tap the torrent of images posted to Snapchat, Pinterest, Facebook, and other social media sites for indicators of brand sentiment , it is as important as “listening” to social media discussions, etc. In addition, Brand associations in images provide vital real-world feedback, and found images may be valuable sources. Nowadays, More and more companies make images essential components of their marketing campaigns when riding the global wave.
8.Take video seriously as a messaging strategy.
Video views on Facebook are up-way up. That’s of a piece with the overall increase in viewing video on digital devices, and supports that by 2019, 80% of client internet traffic will be video.
It is including the popularity of so-called short-form videos in that trend, especially on mobile devices, is a call to arms for marketers. Most online business have a YouTube channel, but is it being used for anything more creative than how-to videos?
9.Create unified client data profiles.
Customer-obsessed online business must accumulate not only as much data about their clients as possible, but also manage and organize that data in separate, attainable profiles.
