Another year has come and gone, and before we know it, 2016 will be here.
Marketing is regarded as an indispensable part of any businesses. A company that can do Marketing well is a company having the right to expect further success in the future. Mentioning about Marketing means mentioning about customers. Businesses should have a clear head and keep a clear focus on the needs and expectations of their customers – a group that’s changeable and fragmented, having high expectations and not being patient enough with obsolete ones. To stay competitive, you need to be focused and strategy-oriented, and that’s not an easy feat.
Which Marketing trends are expected to follow in 2016? The question seemed appealing to those who have a determined mindset about Marketing. Let’s have a look at the top 5 expected trends below to have a big picture in 2016:
1. All about mobile
Let’s have a look all over your room, is that each one having their own mobile?
The answer says it all. Nowsaday comes a boom of smartphone era and this continues to be increasing in the future. Businesses have to thínk about mobile first whenever they come out with Marketing campaigns needing promotion in digital devices. The dominance of mobile phones over desktops is no longer an astonishing fact. The Marketers should put this into thorough consideration. This tie in with the present trends that many businesses develop both web and mobile platforms.
2. Video is Key
Video appears everywhere. Noone can deny the effectiveness of video in running a promotion campaign, especially viral video. Video brings about a great experiences for customers, especially Millennials and completes the task of customer engagement perfectly. Facebook live streaming, Snapchat, and Youtube are on the peak rise than ever.
Customers are asking for comprehensive interaction with businesses, and video is the perfect answer. It’s time to upgrade video to a next level and develop video streaming in your Marketing plan in 2016.
3. Content is King
Every year, content makes the list for marketing trends. This year is of. no exception. To tell the truth, a business without content marketing is a business with a lot of bottlenecks on the way.
Content has a lot to do with inbound marketing. Companies seeking to take advantage of all ways of reaching and connecting with prospective buyers need to go beyond inbound marketing. Inbound Marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. In other words, it’s time for website contents, blogs and social media.
Interacting with customers by content will not be a smooth way as it requires great efforts, but will promise ítself an impactful one to amplify the message of Matketing campalgns as well as businesses.
4. Simplicity
Simplicity is described as “the ultimate sophistiacation”. Writing a 200-word and 1000-word essay about yourself, which one is easier?
We find everything complex because we do not invest in enough efforts to really understand customer’s wants and needs. We just stand from the view of everyone and even ourselves to put forward the solution. However, the importance here is to define the market that you want to attack, then stand from the view of them to propose the solution from them.
Similarly, we are making the process and procedure hard for customers to follow. The mission of Marketers, finally, is to make the customers to buy products/services. Hence, the urgency is to simplyfy the process for customer to buy, then to boost sales quickly and timely.
Put your self in customer’s shoes and know what they need: they always need simplicity.
5. Affiliate Marketing
If content is a effective way of customer engagement, so Affiliate Marketing is another time-saving way.
Affiliate Marketing process can be seen as the following picture:
Why to say that Affiliate Marketing is a time-saving tool? Imagine that you are the customer and reading about an article in which the product is mentioned. You have never known about the product before and the product catches your attention at the very first time. So, Affiliate Marketing not only save the time customer exploring their needs but also searching for related information cause the Affiliate site has attached brief introduction about the product.
What’s more is that Affiliate Marketing saves time for businesses. You can promote your products thanks to a intermediary and all you need is to wait for sales initiated from your links in Affiliate sites.
Affiliate Marketing is on its way to become an ultimate method for Marketers who want to utilize customer engagement. Anyone interested in this type of Marketing is advised to have a look at Affiliate Extension from Magetore – one of top 3 Magento Platforms in the world.
To wrap up, New year 2016 will bring a lot of changes in general Marketing. If you plan your strategy now, you will be ahead of the curve and fully aware of the next steps. Take it now or you will be left behind, cause Marketing changes from second to second.
