retail dictionary - omnichannel glossary

A Retail Dictionary for Retailers
The 60+ popular terms the retailers need to know in the world of Omnichannel Retail

Omnichannel Glossary

Omnichannel (omni channel or omni-channel)
Omnichannel is a business model that companies use to improve their customer experience. The approach has applications in healthcare, government, financial services, retail, and telecommunications industries, and includes channels such as physical locations, FAQ webpages, social media, live web chats, mobile applications and telephone communication. Companies that use omnichannel contend that a customer values the ability to be in constant contact with a company through multiple avenues at the same time. see more →

Omnichannel Contact Center

Omnichannel contact center is the ability of a customer care, helpdesk, or service function to unify the customer information collected across all communication channels within a universal queue and provide seamless, contextual, real-time customer service across any channel at any time.

Omnichannel Customer Service

Omnichannel customer service is the integration of phone, email, social and instant messaging that offer a quality, consistent experience across multiple channels preserving the quality despite the channel used by a client.

Omnichannel Distribution

Omnichannel distribution is one-touch integration between operations and physical product flows across all channels to provide a seamless shopping experience. In other words, Omnichannel distribution is a system that enables customers to complete a purchase and receives orders from any channel they choose. see more →

Omnichannel Fulfillment

Omnichannel fulfillment can simply be understood as the whole process from the time the customer orders to the time the merchandise is delivered to the end-user. It includes pick up, warehousing, packaging, and delivery to the buyer on time, etc… through a synchronous way, where the data channels are centralized together. see more →

Omnichannel Marketing

Omnichannel marketing is a strategy that provides a fluid, connected experience across all the touchpoints a customer has with your company.

Omnichannel Retailing

Omnichannel retailing is a business model in which all existing channels become completely integrated to offer customers a seamless shopping experience. see more →

Omnichannel Supply Chain

An omnichannel supply chain uses a central stock pool to control a number of factors such as pricing, fulfillment, sales, stock management, ordering, and fulfillment. These orders are fulfilled from numerous retail channels such as concessions, franchises, catalog web, stores, and mobile.

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