1.What is Magento?
Magento is an open source built-in PHP, which helps programmer create eCommerce websites. It was released on March 31, 2008 by Varien and developed on the platform of Zend Framework.
Up to this time, there are hundreds of thousands of businesses using this open source to start their online store including big ones like Nike, Samsung, etc.
Magento has become one of the world’s leading solutions: 26% of the best eCommerce websites use Magento.
(source: Alexa, statistics on one million websites)
2. Why use Magento?
For businesses and individuals who want to develop a long-term professional eCommerce site, you should think of Magento as a priority. This is considered to be the best open-source to build an online store. But the vital thing is it’s very professional and totally free.
There are some basic features of Magento:
- Product management: with many images, optional comment reviews products, favorites list, inventory.
- Category management: easy to find and select products by category
- Inventory management: management of products left in stock, import, export …
- Client account: account status, transaction history, preferred catalog, address, shopping cart …
- Customer service: enhance the features, customer contact form; comprehensive follow-up, email service.
- Order Management
- Payments: Many payment methods such as credit card, PayPal, Authorize.net, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY and more.
- Search technology: fast, friendly, support search on Google SiteMap
- International support: multi-lingual and monetary
- Promotional and marketing tools: coupons, promotions and more.
- Analyze and report: integrate with the Google Analytics service and provide multiple reports.
However, what makes Magento different from other platforms are:
Open Source – Highly Customization
Magento not only offers flexible, scalable eCommerce solutions but also gives you the flexibility to customize and extend your platform to create unique, differentiated branded experiences. This platform has the ability to adapt well to change and has the potential to be modified to meet the requirements of shop owners.
Freedom to choose the hosting services
With Magento, eCommerce retailers are allowed to freely select hosted platform of their choice. They aren’t obligated to stick with one hosting anymore. This provides great freedom for all online shopping businesses to have their own files and be selective with different hosting companies.
Magento is known for keeping the standards of mobile web design. Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. Consequently, your eCommerce store will always be optimized.
Magento Mobile will establish a fulfilling brand experience for consumers using their smartphones and mobile devices to connect anytime and anywhere.
Reliable and secure
Since Magento has become a popular open source eCommerce platform for everyone, a large community of shopkeepers, product providers, developers, designers, Brokers, eCommerce consultants, technology solution providers, and above all, worldwide users are formed in response to the exchange of information about Magento.
The community is an affirmation that the Magento platform is always up-to-date, fast, reliable, secure and without any errors.
Easy multi-platform integration
Third-party add-ons and modules can be easily integrated with Magento’s store.
This provider allows any modification without any restriction. The platform also allows shop owners to add Google Analytics and other such third-party integrations (like eBay, Paypal, Mail Chimp, etc.) to their site to aid in data analysis.
Your job is just to find out the best gadgets and “plug” in your store right away!
Referring to page loading time, Magento is again the winner!
Actually, Magento has made a mission to make the fastest eCommerce stores in the world and it’s known for its power to produce a fast loading web page as well.
And you probably already know that slow-loading pages will “sink” very fast. In many cases, the loss from the slow loading page can be seen immediately, which sometimes leads to unintended consequences.
Magento can surprise you with the performance of the platform itself due to the ability to customize as well as the trust it brings.
Magento is an SEO-friendly content management system – Magento SEO. It contains lots of SEO features like:
In regards to SEO, Magento is up to date with the latest SEO ranking factors. It provides great URL structure and meta-implementation options required for SEO. Magento also includes analytics for tracking web visitors. This is one of the most prominent features of Magento.
With more than 8-year experience in Magento with hundreds of large and small projects, we’re confident to assure that Magento is the perfect eCommerce solution for any business of any size.