Most people in the eCommerce industry have heard the acronym PWA before; that said, not everyone knows exactly what this means and how it can benefit their business. That’s why we’re here to help. Below, you can read all about PWA in Magento 2 and how your business can benefit from using it.

What Do We Know About PWA?

To get started, let’s first begin with everything we know about PWA. This is important if you want to understand how it can benefit your business.

PWA Definition

PWA stands for Progressive Web Apps. These are considered to be a combination of web pages and native apps; wherein, you can find features that are apparent in modern browsers while providing your potential customers the full benefits of mobiles.

At its base, PWA are websites; however, eCommerce business owners can decide to turn PWA into applications if they want. When a website is visited by a potential customer, he or she will be asked whether they want to add it to their main page. If they do, the website will be added to their home screen and can be used as a mobile app from that moment on.

PWA in Magento 2

This year, Magento 2.3 and 2.4 is releasing new features to help eCommerce business owners create PWAs. These features will make PWA more efficient; thereby, making Magento 2 more advanced than alternative platforms.

Now, PWA has advanced reporting. This will provide business owners with more understanding of their PWA. This means that they’ll be able to see the statistic about their site; including, the number of visitors they have, how long visitors stay on their site, etc.

In the latest version of Magento, we can see some of the same benefits as before. That said, it should be noted that in the PWA Studio, there is an advanced API layer; wherein, responses are smoother than they were in previous versions.

Magento is considering adding a brand new API style to make PWAs even smoother than before and to allow eCommerce business owners to have complete control over their site’s customization.

Also, Magento itself is a scalable and flexible solution. That is why Magestore has created PWA POS app for Magento store owners. But before you decide to implement any functionality to your store, it is essential to choose trustful Magento development agency. Then, you can plan which features to add to your existing store or how to perform customization if needed. Now, let’s move on to the PWA benefits.

Benefits of Progressive Web Apps for eCommerce Business

Progressive Web Apps are thought to bring more people to your business, to increase conversions, and to generate more leads. That said, how is this done and how can your eCommerce site take advantage of PWA Technology? This is usually done through a variety of Progressive web apps features.

Like an App Experience

When you use PWA for your eCommerce site, you can take full advantage of the features used in applications without being restricted to a single layout or format. Those who visit your site will be able to take advantage of both a webpage and a mobile version of your site because PWA makes it easier for your site to adapt to different devices and it allows your customers to get the mobile experience whenever they want.

High Performance

PWAs are known for their high performance and their instant page loads. When a customer has to wait for a page to load, they’re less likely to return to that site. When you use Progressive web apps, everything is uploaded automatically. This provides your potential customers with immediate access to your site; thereby, increasing the likelihood that they return.

Great Usability

One of the significant benefits of using PWA is that it’s easy to use. eCommerce business owners can take all the advantages of the PWA POS system for their stores. Staff can take advantage of Add to Home screen feature and offline mode of the PWA itself. Sale assistants can sell products instantly with the Apple or Android tablet while customers decide to buy something from the shelves.  Also, as it was mentioned before, the loading time of the PWA app is fast. That means the available features of your store remain the same in the PWA app.

Customer Loyalty

Using PWAs increase customer loyalty. This is done in a variety of methods; for example, clients can use your site offline. This is done by using pre-cached data to allow your site to run so that your customers can shop while you’re offline.

This increases customer loyalty by ensuring that your customers always have access to your website. When they have to wait around for you to go back online while the site is being updated, they aren’t likely to come back to your store. When they have immediate access to your products, however, they’re more likely to come back.

Better Conversions

You’re more likely to get conversions when you use PWA compared to alternatives. You can consider the responsive design and native apps as alternatives. Responsive design optimizes your page; however, it doesn’t help to increase conversions.

PWA increases conversions by providing an app-like experience without forcing customers to install a legitimate app. They can choose to place the webpage on their main page to get the full mobile experience.


As an eCommerce business owner, you will be sure that you’re saving money. Developing a native app will be more expensive than choosing a PWA application.

PWA Examples

Now that you know all about PWA, you should know about some PWA examples.

PWA Website

When you’re dealing with PWA, there are a few different concepts that you should grasp. The first is Vue Storefront; wherein, you can change your logo and font colors to customize your site. This will allow your investors and customers to see that your site and your PWA run smoothly. From this point, you can transfer your products from Magento to your Storefront so that they’re accessible to your customers.

There’s also Magento PWA studio; wherein, you can find the base of Magento’s PWA features. These features are advanced and while your PWA is being hosted by Magento, data isn’t necessarily interacting with your PWA unless you decide to make calls with API.

Solutions as Apps

Magestore’s PWA POS system ensures that checkouts are smoother and faster. Not only this, but the system ensures that your eCommerce store checkouts perform better than the competition. It is a first PWA POS app experience and this will give you the full advantage while working with customers in your physical store and control your inventories across other stores and warehouses. The flexibility and the payoff are insane as the system is highly innovative and continues to improve.

This solution allows your store to function when it’s offline and it allows clients or customers to pay in diverse ways. That means you can solve any scenario with a customer at checkout.

PWA Concerns

The major concern with PWA is that IT teams may not be prepared to handle setbacks with PWA. That’s because those who develop PWA are considered to be intermediate and advanced developers. If you don’t have a team that fits this level of experience, you should be prepared to refer it to the team of specialists.

Progressive Web Apps Future

Progressive web apps are thought to be the future of eCommerce. That’s because they can provide your business with a number of advantages that have never been seen before. Customers don’t have to worry about installing an app that takes up space on their phone, they don’t have to spend several minutes for a page to load, and they can have an experience that targets them directly. All of these features will provide you, the business owner, with more conversions in the long run. For this reason, progressive web apps are considered the future.


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  1. Steve Tedson Reply

    Great post, really explained the concept of the progressive web app in an easy to understand way

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