Magestore Blog
type: channel
description: Omnichannel Retail Solutions for Magento
date: 2025-10-30T03:31:40Z
update period: hourly
update frequency: 1
update base: 2000-01-01T12:00+00:00
generator agent: https://wordpress.org/
items: How to Use AI in Magento 2 Stores? (With Examples)
items: Retail UX: How Store Layouts and POS Design Work Together
items: 8 Steps to Create a Retail Newsletter that Drives Sales
items: How SMS messaging is transforming point-of-sale interactions
items: Magento UX tips: How to make checkout easier for B2B dropshipping
items: 15 Ways to Create a Seamless Online Shopping Experience for Fashion Stores with Shopify
items: Making Magento more flexible: the role of payment orchestration
items: How to Integrate Paid Advertisement into Your Marketing Strategy
items: 6 Best Shopify Shipping Rate Apps [2025]
items: From Magento to marketplaces: navigating the buyer’s journey in multichannel retail

How to Use AI in Magento 2 Stores? (With Examples)
type: item
creator: Katie Nguyen
date: 2025-10-30T03:31:39Z
subject: Magento
description: Magento 2 stores should be easy to use for both the shopper and the admin. Now, with AI in the picture, you can automate many of your mundane tasks and streamline various areas of your store. Here we have listed out different ways you can use AI in Magento 2 stores to get things done [...] The post How to Use AI in Magento 2 Stores? (With Examples) appeared first on Magestore Blog.
encoded: Magento 2 stores should be easy to use for both the shopper and the admin. Now, with AI in the picture, you can automate many of your mundane tasks and streamline various areas of your store. Here we have listed out different ways you can use AI in Magento 2 stores to get things done faster. 7 Practical Ways to Use AI in Magento 2 This list of use cases of AI in Magento 2 helps you automate your customer support, optimize the design and SEO of your landing pages, and get detailed analytics related to your store’s performance. 1. Offer 24×7 Support with an AI Chatbot AI chatbots use advanced LLMs like Gemini to offer 24/7 customer service for resolving queries without human intervention. Using the data feed to the AI chatbot, it answers questions related to products or specific orders. Give your shoppers specific instructions to fulfill their requests. This helps them to instantly solve any queries without the need for customer support. Here is an example of a Meetanshi AI chatbot for Magento 2. <img fetchpriority="high" decoding="async" width="990" height="636" src="https://blog.magestore.com/wp-content/uploads/2025/10/image-2.png" alt="" class="wp-image-31945" srcset="https://blog.magestore.com/wp-content/uploads/2025/10/image-2.png 990w, https://blog.magestore.com/wp-content/uploads/2025/10/image-2-300x193.png 300w, https://blog.magestore.com/wp-content/uploads/2025/10/image-2-768x493.png 768w" sizes="(max-width: 990px) 100vw, 990px" /> 2. Optimize SEO Metadata Manually writing unique, keyword-rich metadata for hundreds or thousands of products is inefficient and time-consuming. AI transforms this task into a scalable, automated process that ensures every product page in your store is SEO-optimized. AI can help you optimize metadata like titles and meta descriptions for your site. You can ask AI tools like ChatGPT and Gemini to write them for you or even get a Python script to process them in bulk. There is also a Magento 2 extension for AI Content Generator by Me…

Retail UX: How Store Layouts and POS Design Work Together
type: item
creator: Katie Nguyen
date: 2025-09-10T09:40:13Z
subject: POS Knowledge
subject: Retail Tips & Trends
description: What makes a store successful? You might think of great products, excellent customer service, or affordable pricing. But did you know that the physical design of the store, particularly the layout and your point of sale (POS) systems, can have a massive impact on your success as well? These two elements might seem like minor [...] The post Retail UX: How Store Layouts and POS Design Work Together appeared first on Magestore Blog.
encoded: What makes a store successful? You might think of great products, excellent customer service, or affordable pricing. But did you know that the physical design of the store, particularly the layout and your point of sale (POS) systems, can have a massive impact on your success as well? These two elements might seem like minor details to worry about (and may even seem unrelated to each other), but they heavily influence your customer experience. When paired thoughtfully together, they guide better traffic flow, remove bottlenecks, and maximize conversion. In this article, we’ll explore how store layout and POS design are connected, and how you can sync them to boost the success of your retail business. How are store layouts and POS design related? These two elements may seem unrelated at first glance. After all, Store layout is how the products are organized and how customers physically move in the space POS system is your hardware or software to process payments and transactions They have different purposes, but they intersect at the most important part of a customer journey: the purchase. Both can influence your customers’ interests and behavior. For example, consider your layout. Can your customers see all your products? Are they displayed enticingly? Is it easy to maneuver in your store, thus making it more appealing to wander around? And so on. The layout also affects how easy it is for your customers to complete their purchase. What if a customer wanted to buy something, but they couldn’t find your checkout? Or what if your checkout is placed in a high-traffic area, making it hard to get to? If your customers decide to just leave, then that’s wasted money — which is why integrating social proof (for example, via UK UGC creators) around the POS experience can help reduce dropoff. Then your POS design. No matter how beautiful and seamless your layout is, it will all crumble if your checkout process itself is difficult to use. If they’re too few in numbers, physica…

8 Steps to Create a Retail Newsletter that Drives Sales
type: item
creator: Katie Nguyen
date: 2025-08-14T09:46:06Z
subject: Retail Tips & Trends
description: A retail newsletter is one of the best ways to build customer relationships, boost loyalty, and drive sales. In case you don’t know, 96% of the people landing on your website are never ready to buy. Unless you have a strategy for reaching these potential customers and staying in touch with them, you will never [...] The post 8 Steps to Create a Retail Newsletter that Drives Sales appeared first on Magestore Blog.
encoded: A retail newsletter is one of the best ways to build customer relationships, boost loyalty, and drive sales. In case you don’t know, 96% of the people landing on your website are never ready to buy. Unless you have a strategy for reaching these potential customers and staying in touch with them, you will never be able to close those sales. A newsletter provides a unique opportunity to engage with these customers and keep your brand at the forefront of their minds. But your newsletter strategy must be spot on to achieve that. This article will share actionable steps on how to create a retail newsletter. Let’s get started. Why retailers need a newsletter Major retailers like Amazon, Sephora, Casper, and Macy’s are always keen to capture users’ email addresses. Some of these stores even offer exclusive discounts to users who sign up for their newsletters, as you can see below. Here is why these retailers go out of their way to create and grow their newsletters, and why you should do the same: Build a direct relationship with retailers An email newsletter is one of the few channels that allows you to connect directly with your target audience. Just think about it. You could create a beautiful, super-engaging website, but its visibility is significantly influenced by Google’s algorithms. You could also have a superb social media marketing campaign. However, your organic visibility still depends on each platform’s algorithms. A newsletter gives you direct access to your customers. As long as you’re following email marketing deliverability best practices, your messages will always hit the recipients’ inboxes. This means you’ll always have a reliable channel through which you can engage with customers and promote your products. Boost sales Newsletters are incredibly effective at driving sales. The channel also offers a high return on investment, with reports showing an ROI of 3,600%, which is significantly higher than what you can achieve with SEO, display ads, and other ch…

How SMS messaging is transforming point-of-sale interactions
type: item
creator: Katie Nguyen
date: 2025-07-24T08:46:48Z
subject: Sales & Marketing
subject: Retail Tips & Trends
subject: sms
subject: pos
description: Think about it: You leave a store without a printed receipt, but instead you receive a message, “Thank you for your purchase! Tap here for your digital receipt and an exclusive 10% off your next visit.” Sounds convenient, right? You’re not alone. 75% of customers prefer digital receipts and real-time offers over traditional interactions at [...] The post How SMS messaging is transforming point-of-sale interactions appeared first on Magestore Blog.
encoded: Think about it: You leave a store without a printed receipt, but instead you receive a message, “Thank you for your purchase! Tap here for your digital receipt and an exclusive 10% off your next visit.” Sounds convenient, right? You’re not alone. 75% of customers prefer digital receipts and real-time offers over traditional interactions at checkout. SMS has become an essential part of many of today’s POS systems. Companies and organizations across every industry have found ways to develop SMS to improve customer experiences, improve their operations, and increase customer engagement after a purchase. In this article, we will highlight how SMS is helping with real-time updates, personalized promotions, digital receipts, loyalty programs, customer feedback, and many other elements of the point of sale. What is SMS Messaging in the Context of POS? SMS (Short Message Service) messaging refers to sending a text message to a customer’s mobile device during point of sale (POS) engagements to provide transaction-related messages and information, promotional messages, or service messages. SMS messaging is a direct, real-time, and succinct method of communication. The best POS systems enable SMS messaging in conjunction with an application programming interface (API) or through a third-party messaging platform. The best POS systems can use automated texts to send messages of their own during the sales transaction process, triggered by events like completing a sale, successfully completing a payment, or shipping an order from a third-party shipping provider. For example, a retailer’s POS can send a text message with the order details to customers who complete a sale online for in-store pickup (BOPIS). Cloud-based POS solutions that take the client database into account can personalize SMS messages (ex, “Thanks, Sarah, for your purchase!”) while also ensuring they follow opt-in regulations like the TCPA. Types of POS Communication Methods Traditional Methods (Paper Receipts, Em…

Magento UX tips: How to make checkout easier for B2B dropshipping
type: item
creator: Irene Luong
date: 2025-07-02T09:41:42Z
subject: eCommerce
subject: Retail Tips & Trends
subject: Magento
description: A complicated checkout is one of the top reasons B2B dropshipping customers abandon their carts. In the world of Magento dropshipping, user experience (UX) at checkout can make or break the sale, especially when your buyers are bulk ordering, on tight procurement deadlines, or accessing your store via mobile. As you probably know now, Magento [...] The post Magento UX tips: How to make checkout easier for B2B dropshipping appeared first on Magestore Blog.
encoded: A complicated checkout is one of the top reasons B2B dropshipping customers abandon their carts. In the world of Magento dropshipping, user experience (UX) at checkout can make or break the sale, especially when your buyers are bulk ordering, on tight procurement deadlines, or accessing your store via mobile. As you probably know now, Magento is a flexible but robust platform. Hence, it provides many ways to make the checkout process smoother and increase conversions. This article explores practical, research-backed, and impactful Magento UX tips to help streamline the checkout process. Why B2B dropshipping checkouts need a different UX approach Unlike B2C, B2B shoppers often: Need to reorder frequently with specific product codes or SKUs Expect custom pricing or tiered discounts Prefer quick-order forms or CSV upload features Require invoice billing or purchase order numbers Want to checkout without creating an account Yet, so many Magento stores still serve B2B customers with a default B2C checkout flow. According to a 2024 report by Digital Commerce 360, 52% of B2B buyers have switched suppliers for a more user-friendly digital experience1. Hence, Magento retailers who overlook UX could be losing high-value clients. 6 Impactful Magento UX tips for better B2B dropshipping checkout 1. Offer a streamlined guest checkout Magento’s native settings encourage account creation, but forcing registration can massively impact the busy buyers decision to hit that checkout button. According to 2023 Baymard Institute usability study, 24% of users abandoned a purchase because they were required to create an account. What we recommend: Use Magento’s built-in guest checkout but offer optional account creation after purchase. You can still associate guest orders with company emails or use extensions to convert guests into customers after their purchase. 2. Enable bulk order entry and CSV upload For most B2B clients, speed matters. When making large orders, a one-by-one product add…

15 Ways to Create a Seamless Online Shopping Experience for Fashion Stores with Shopify
type: item
creator: Jackie Tran
date: 2025-06-27T02:38:41Z
subject: eCommerce
subject: Customer Experience
description: Consumers desire the thrill of finding new trends, the confidence of seeing actual information, and the ease of a quick, frictionless checkout. Still, a lot of fashion shops still have issues like clunky websites, unclear styles, and slow mobile apps. Customers should have a great shopping experience because one more click could mean losing a [...] The post 15 Ways to Create a Seamless Online Shopping Experience for Fashion Stores with Shopify appeared first on Magestore Blog.
encoded: Consumers desire the thrill of finding new trends, the confidence of seeing actual information, and the ease of a quick, frictionless checkout. Still, a lot of fashion shops still have issues like clunky websites, unclear styles, and slow mobile apps. Customers should have a great shopping experience because one more click could mean losing a sale. Creating a seamless online shopping experience for fashion stores with Shopify is, therefore, more crucial than ever. Shopify gives fashion companies the flexibility, tools, and design freedom to create attractive stores and smart, conversion-driven experiences that consumers enjoy. This guide will take us past the fundamentals. From selecting the ideal theme to using personalization and automation, you will find 15 practical ideas that will enable you to turn your Shopify fashion store into a genuine standout. 1. Choose a Fashion-Optimized Shopify Theme The visual appeal of your store is the first thing shoppers notice—and in fashion, aesthetics matter as much as functionality. A well-chosen theme can make your products feel aspirational, while a poor one can undermine even the best collections. When selecting a Shopify theme, prioritize options designed specifically for fashion stores, such as: Prestige: Perfect for high-end fashion, offering editorial-style layouts. Impulse: Great for dynamic collections and activewear brands. Motion: Ideal for stores that use videos and animations to showcase products. Key features to look for include: Mobile responsiveness: A theme should look flawless on smartphones. High-resolution support: Enable stunning product imagery and close-ups. Storytelling sections: Allow you to mix text, images, and video to build brand emotion. Alt text: Shopify-Fashion-Themes Pro Tip: Test multiple demo versions of a theme on mobile devices before purchasing. Many shoppers will only ever see your mobile version! 2. Optimize Search Functionality Even with a well-structured menu, some shoppers will jump …

Making Magento more flexible: the role of payment orchestration
type: item
creator: Katie Nguyen
date: 2025-06-02T07:21:10Z
subject: Magento
subject: magento
subject: Magento Tutorials
description: If you’ve ever worked with payments on a Magento site, you’ll recognize the drill: setting up a gateway, handling API keys, navigating all the different regional requirements, and testing along the way. It works—it gets the job done—until scaling is on your mind, or you’re adding more payment methods, and now every update feels like [...] The post Making Magento more flexible: the role of payment orchestration appeared first on Magestore Blog.
encoded: If you’ve ever worked with payments on a Magento site, you’ll recognize the drill: setting up a gateway, handling API keys, navigating all the different regional requirements, and testing along the way. It works—it gets the job done—until scaling is on your mind, or you’re adding more payment methods, and now every update feels like a project. The issue is not unique to Magento. It is a more common problem with the way that e-commerce sites have long handled payments—by coupling checkout with static integrations and having to fall back on custom development for any sort of tweak. Magento, as accommodating as it is, still requires time and engineering resources to make payments feel as dynamic as the rest of the shopping experience. Why payments are holding back Magento merchants Most Magento development teams scale ahead from the start. But when payments are concerned, they wind up with providers configured in a hard-coded fashion, single points of failure, and workflows that are difficult to alter. It can take weeks to add a new PSP or support for local payment behavior—never mind the maintenance that comes with it. The problem isn’t technical. It’s operational. Delayed launches, missed transactions, and checkout friction all equate to lost revenue. And when payments are unable to keep pace with business goals, merchants start to feel the limits of their stack. The case for a smarter framework That is where payment orchestration comes in. Instead of having to wire up each PSP, fraud tools, and tokenization services manually, orchestration provides a centralized layer to manage and optimize them all. Teams are able to route payments dynamically, switch providers without code changes, and test new configurations without breaking the checkout. For Magento companies, this is a significant shift. No longer are they tied up in hard-coded integrations or dependent upon plug-ins that do not scale, companies can unchain their payment stack and have freedom. That means faste…

How to Integrate Paid Advertisement into Your Marketing Strategy
type: item
creator: Jackie Tran
date: 2025-04-10T06:53:20Z
subject: Sales & Marketing
description: As businesses continue to seek ways to reach their target audiences, paid advertising has emerged as a favorite marketing tactic. Almost half of the total digital ad spend is spent on various types of paid advertising. If you look at how paid ads fare, that number won’t be surprising. Paid ads yield excellent results. It [...] The post How to Integrate Paid Advertisement into Your Marketing Strategy appeared first on Magestore Blog.
encoded: As businesses continue to seek ways to reach their target audiences, paid advertising has emerged as a favorite marketing tactic. Almost half of the total digital ad spend is spent on various types of paid advertising. If you look at how paid ads fare, that number won’t be surprising. Paid ads yield excellent results. It enhances brand presence and awareness, drives targeted traffic, generates leads, and boosts sales. In fact, pay-per-click advertising, a common model used in paid advertising, generates an average conversion rate between 2% and 5%, depending on the industry. The thing is, integrating paid ads into your marketing strategy isn’t as easy as it sounds. In this article, you’ll learn how to seamlessly incorporate them into your marketing efforts to reap their excellent benefits. What is paid advertising? Paid advertising is a marketing model that sees an advertiser paying for ad space to promote its brand, products, and services. Although paid ads technically also cover ads placed on traditional media such as television and newspapers, the term has become more associated with Internet-based ads. Types of paid ads Digital marketers can use different types of paid ads. These are categorized based on their formats and the platforms on which they appear. Here are some popular types: Search engine advertising These are ads that appear in search engine results pages on Google, Bing, or other search engines when users make a specific search query. The good thing about search engine advertising is that your ads will likely be seen by your potential customers. After all, almost half of all Internet users utilize search engines on a typical day. You can use advertising platforms such as Google Ads or Microsoft Advertising. For SaaS businesses, leveraging Google Ads for SaaS can be an especially effective way to generate qualified leads quickly. Search engine ads typically utilize a pay-per-click model. You bid on the keywords you’d like and pay for the clicks you g…

6 Best Shopify Shipping Rate Apps [2025]
type: item
creator: Irene Luong
date: 2025-03-28T02:20:16Z
subject: eCommerce
subject: Retail Tips & Trends
subject: ecommerce
subject: shopify shipping
description: An online store is not just about registering products and letting them sell themselves. It’s about creating a seamless shopping experience that turns visitors into loyal customers. One critical aspect that is often overlooked is the problem of shipping, precisely, how shipping rates are calculated and presented. We’ve listed out the best Shopify shipping rate [...] The post 6 Best Shopify Shipping Rate Apps [2025] appeared first on Magestore Blog.
encoded: An online store is not just about registering products and letting them sell themselves. It’s about creating a seamless shopping experience that turns visitors into loyal customers. One critical aspect that is often overlooked is the problem of shipping, precisely, how shipping rates are calculated and presented. We’ve listed out the best Shopify shipping rate apps for setting up complex custom shipping rates on your store. Why Use Shopify Shipping Rate Apps Shopify offers some common shipping settings, which cannot and will not cover the complex needs of growing businesses. That’s why it is better to integrate a Shopify shipping rate app: Customization: The shipping rates should be personalized to include the product, destination, and customer group. Automation: Time-saving is a major aspect of automated rate calculation, as well as a reduction in human errors. Integration: By supporting multiple carriers, a real-time shipping rate can be achieved. Connect with multiple carriers for real-time shipping rates. Flexibility: The business can present all the shipping options that correspond to its customers’ preferences. Key Benefits of Shopify Shipping Rate Apps Accurate Shipping Costs Store owners can use standardized Shopify shipping cost calculations to protect their profits, and this will help them not to undercharge or overcharge their customers because of it. Customers will know in advance exactly how much the shipping cost will be when they check out. This will certainly increase their trust and satisfaction. Improved Customer Experience Clear and transparent rates for customers are the most effective in growing customer satisfaction. Clear and fair rates create a situation where customers are not likely to abandon their shopping carts, which leads to a smooth and reliable shopping process. This approach to transparency in shipping builds trust and encourages repeated business. Operational Efficiency For business owners, reducing the amount of shipping processin…

From Magento to marketplaces: navigating the buyer’s journey in multichannel retail
type: item
creator: Katie Nguyen
date: 2025-03-24T03:10:10Z
subject: Magento
description: In today’s digital landscape, retailers can no longer afford to limit themselves to a single sales channel. Expanding from Magento to multiple marketplaces like Amazon, eBay, Walmart, and TikTok Shop is crucial for reaching a wider audience and increasing revenue. We’ve mentioned these platforms because they dominate their respective markets—Walmart ranks among the top 10 [...] The post From Magento to marketplaces: navigating the buyer’s journey in multichannel retail appeared first on Magestore Blog.
encoded: In today’s digital landscape, retailers can no longer afford to limit themselves to a single sales channel. Expanding from Magento to multiple marketplaces like Amazon, eBay, Walmart, and TikTok Shop is crucial for reaching a wider audience and increasing revenue. We’ve mentioned these platforms because they dominate their respective markets—Walmart ranks among the top 10 in the U.S., while TikTok Shop is experiencing explosive growth, rapidly reshaping the e-commerce landscape. However, transitioning to a multichannel retail strategy comes with challenges that require careful navigation. This blog explores the buyer’s journey in multichannel retail and how Magento sellers can optimize each stage—from product discovery to post-purchase experience—across various marketplaces. Understanding the buyer’s journey in multichannel retail Why is this important for Magento sellers? With a Magento store connected to multiple marketplaces, you can sell across platforms simultaneously, balancing sales performance—while one marketplace sees steady but slow sales, another, like TikTok Shop, can make your product go viral overnight. Understanding the buyer’s journey is essential for retailers looking to maximize sales and customer satisfaction across multiple marketplaces. This journey consists of three fundamental stages: Awareness – The buyer identifies a need or desire. Consideration – The buyer evaluates different products and sellers. Decision – The buyer makes a purchase and expects a smooth post-sale experience. Multi-seller Magento setups allow businesses to create a marketplace within Magento, supporting multiple vendors with centralized management. Stage 1: Awareness – getting found on marketplaces The first stage of the buyer’s journey, Awareness, is where potential customers discover your products. However, getting found on marketplaces like Amazon, eBay, TikTok Shop, and Walmart is challenging, especially when competing with millions of listings. Magento retailers mus…